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Build Consumer Trust Employee Happiness Brand Loyalty

Certify Your Company As One of the World's Most Transparent Brands.

Watch to learn our methodology and how YOUR COMPANY can become Transparency Certified™.

We have screened 55,000+ companies to create the world’s largest transparency database.

$500 PER ASSESSMENT

Your Company will Receive:

  • Certification Upon Passing

  • Transparency Assessment

  • Press Release

  • Official Badge for Marketing

  • Blog/LinkedIn Post

  • A Hard Copy Transparency Wave Book

  • Transparency Standards® Guidance

Be a Transparency Leader

Industries We Certify

WEBSITE DATA REFERENCES

  1. 100 Transparent Companies
    Transparency Invest™ Research, data from Thomson and Reuters Global Securities Data Set, data as of December 31, 2021.
  2. +35% 5 Year Compounded Annual Growth
    Transparency Invest™ Backtest Research, data from January 1st, 2017 to December 3, 2021. Backtest source: Portfolio Visualizer.
  3. $127B Average Market Cap – Transparency Invest™ Research and market data of companies’ market cap, data as of December 31, 2021. Market Data source: Macrotrends LLC.
  4. 98% Fewer Financial Crimes Violations – Transparency Invest™ Impact Research, benchmark S&P 500, data from U.S. Federal, State and Local Government agencies. Source: YourStake.Org.
  5. 100% US Stock Exchanges – Transparency Invest™ Research, data from Thomson and Reuters Global Securities Data Set.
  6. 91% Fewer Environmental Violations – Transparency Invest™ Impact Research, benchmark S&P 500, data from U.S. Federal, State and Local Government agencies. Source: YourStake.Org.
  7. 88% Less Toxic Air Pollution Exposure –Transparency Invest™ Impact Research, benchmark S&P 500, data from University of Massachusetts Amherst PERI, US EPA and Corporate Toxics Information Project (CTIP). Source: YourStake.Org.
  8. #1 First Transparency Index – Transparency Invest™ and Market Research.
  9. 20% International Stocks – Transparency Invest™ and Market Research. Data as of December 31, 2021. Market Data Source: Corporate Website.
  10. $1B Minimum Market Cap – Transparency Invest™ and Market Research. Market Data source: Macrotrends LLC.
  11. 2.35 trillion cost of corruption (fraud, waste and abuse) per year globally by lack of transparency of government contractors due – Estimate from United Nation’s Office on Drugs and Crime and the Organization for Economic Organization and Development

6 Factors of Transparency

6Ts number 1 icon

Transparency Benchmarks

Easy to understand rules leading to high levels of transparency.

6Ts number 2 icon

Terms

Ridiculously simple customer contract.

6Ts number 3 icon

Accountability

High quality governance.
Definable consequences.
Adherence to standards and terms.

6Ts number 4 icon

Cost

Complete and total cost.
No hidden fees.
Simple to understand.

6Ts number 5 icon

Truth

Open, accurate, data-based
communication of facts.

6Ts number 6 icon

Trust

Complete consumer loyalty.
Exponential transparency.

WEBSITE DATA REFERENCES

94% of consumers more likely to be loyal to a brand that offers Transparency according to a survey by labelinsight.com.

Research paper by Dr. Derek Horstmeyer, shows estimates of abnormal returns average 50 basis points per month, which yields an abnormal return of over 6 percentage points per annum.

86% of US Consumers agree Transparency is more important than ever as stated on sproutsocial.com.

Transparency is the NUMBER 1 factor contributing to employee happiness according to limeade.com.

According to inc.com, 73% of people surveyed will pay more for a product that is Transparent.

Transparent Hospitality Companies

CHIPOTLE MEXICAN GRILL, INC.

CHOICE HOTELS INTERNATIONAL, INC.

DOMINO’S PIZZA, INC.

HILTON WORLDWIDE HOLDINGS INC.

MakeMyTrip Limited

MCDONALD’S CORPORATION

Playa Hotels & Resorts N.V.

SHAKE SHACK INC.

STARBUCKS CORPORATION

TRIP.COM GROUP LIMITED

TRIPADVISOR, INC.

VAIL RESORTS, INC.

WINGSTOP INC.

YUM CHINA HOLDINGS, INC.